{"id":2756,"date":"2024-08-23T11:37:20","date_gmt":"2024-08-23T08:37:20","guid":{"rendered":"https:\/\/www.tacettintatliagiz.com\/2024\/?page_id=2756"},"modified":"2024-08-23T11:37:22","modified_gmt":"2024-08-23T08:37:22","slug":"kurumsal-kimlik-olusturma","status":"publish","type":"page","link":"https:\/\/www.tacettintatliagiz.com\/2024\/kurumsal-kimlik-olusturma\/","title":{"rendered":"Kurumsal Kimlik Olu\u015fturma"},"content":{"rendered":"\n<p>Kurumsal Kimlik kavram\u0131, g\u00f6rsel-i\u015fitsel ileti\u015fim ba\u015fta olmak \u00fczere, \u00e7ok boyutlu bir imaj \u00e7al\u0131\u015fmas\u0131n\u0131 anlat\u0131r. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, kurumlar\u0131n tarihsel, k\u00fclt\u00fcrel, co\u011frafi kimliklerini, kurulu\u015f ama\u00e7lar\u0131n\u0131 ve ideallerini, \u00fcr\u00fcn ve hizmetlerini, sekt\u00f6rel konumlar\u0131n\u0131, en az \u00e7abayla, en k\u0131sa zamanda ve etkili bir bi\u00e7imde hedef kitleye aktarmakt\u0131r.<\/p>\n\n\n\n<p><strong>\u0130yi haz\u0131rlanm\u0131\u015f Kurumsal Kimlik bir firmaya \u015funlar\u0131 sa\u011flar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firma ad\u0131n\u0131n belleklere yerle\u015fmesi<\/li>\n\n\n\n<li>Firma \u00f6zelliklerinin g\u00f6rsel h\u0131zda aktar\u0131lmas\u0131 (dinamizm, yenilik\u00e7ilik vb.)<\/li>\n\n\n\n<li>\u00dcr\u00fcn ve hizmetlerin kalite garantisi<\/li>\n\n\n\n<li>\u00dcr\u00fcn ve hizmetlerin do\u011fas\u0131 ve sekt\u00f6rel konumlar\u0131 hakk\u0131nda ilk bilgileri iletmesi<\/li>\n\n\n\n<li>\u0130lk bak\u0131\u015fta rakiplerden ayr\u0131lma<\/li>\n<\/ul>\n\n\n\n<p><br>Kurumsal Kimlik d\u00f6nemsel olarak yenilenmeye de ihtiya\u00e7 duyar. Firma ve pazar geli\u015ftik\u00e7e \u201cfark\u0131 fark ettirmenin\u201d en etkili yolu bunu imaja yans\u0131tmak, di\u011fer bir deyi\u015fle, \u00f6nyarg\u0131y\u0131 a\u015facak kadar etkili ve dolays\u0131z, yani g\u00f6rsel yoldan anlatmakt\u0131r.<\/p>\n\n\n\n<p><strong>Logo<\/strong><\/p>\n\n\n\n<p>Logo kurumsal kimli\u011finizin bizzat bedenidir. \u0130yi bir logo, bir firma i\u00e7in en ak\u0131lc\u0131 ve getirisi olan yat\u0131r\u0131md\u0131r. \u201cKaliteli hizmet veren bir firman\u0131n kaliteli bir logosu olmal\u0131d\u0131r\u201d anlay\u0131\u015f\u0131na d\u00fcnyan\u0131n t\u00fcm kurumsal ba\u015far\u0131 \u00f6yk\u00fclerinde rastlar\u0131z. Her yerde kullanabilece\u011finiz bir kimlik \u00f6gesi olup \u015fu \u00f6zellikleri ta\u015f\u0131mal\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sekt\u00f6rde benzersiz olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Maksimum bilgiyi minimum s\u00fcrede vermelidir.<\/li>\n\n\n\n<li>M\u00fcmk\u00fcn olan en geni\u015f kitle taraf\u0131ndan alg\u0131lanabilmelidir.<\/li>\n\n\n\n<li>Renk, bi\u00e7im gibi \u00f6zellikleriyle firman\u0131z\u0131n hizmet ve \u00fcr\u00fcnleriyle ili\u015fkili olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Firman\u0131z\u0131n \u201cruhunu\u201d yans\u0131tmal\u0131, somutla\u015ft\u0131rmal\u0131d\u0131r.<\/li>\n\n\n\n<li>B\u00fct\u00fcn y\u00fczey ve boyutlara sorunsuz uygulanabilmelidir.<\/li>\n\n\n\n<li>Farkl\u0131 y\u00fczey ve medyalara uygulanmas\u0131 a\u015f\u0131r\u0131 masrafa yol a\u00e7mamal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kurumsal Kimlik Kapsam\u0131ndakiler:<\/strong><\/p>\n\n\n\n<p><em>Kurum ve Hizmet Ad\u0131 Yaratma<\/em><br><strong>Marka kimli\u011fi:<\/strong>&nbsp;Marka isminin bulunmas\u0131, isim haklar\u0131n\u0131n sat\u0131n al\u0131nmas\u0131, logo tasar\u0131m\u0131, logotype tasar\u0131m\u0131, logonun farkl\u0131 alanlarda kullan\u0131m\u0131, etikette, reklamda ve benzeri uygulamalar\u0131nda kullan\u0131m\u0131 vb. kapsamaktad\u0131r. Amblem, logo, logo type tasar\u0131m\u0131: Kurum kimli\u011fini olu\u015fturan \u00f6\u011felerde yaz\u0131 karakteri, \u00f6l\u00e7ekleme sistemi ve kurum renkleri do\u011fru uygulanmal\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>Logo ve amblemin de\u011fi\u015fik malzemeler \u00fczerinde uygulamalar\u0131:<\/strong>&nbsp;\u00d6rne\u011fin \u00e7ok de\u011fi\u015fik kullan\u0131m alanlar\u0131 olan tabela ve panolar gibi kurumun kal\u0131c\u0131 bir bi\u00e7imde kamu \u00f6n\u00fcne \u00e7\u0131kan g\u00f6r\u00fcnt\u00fclerinde \u015firket kurumsal kimli\u011finin yans\u0131t\u0131lmas\u0131.<\/p>\n\n\n\n<p><strong>Dosya, antetli ka\u011f\u0131t, zarf, kartvizit tasar\u0131m\u0131:<\/strong>&nbsp;G\u00fc\u00e7l\u00fc ve tutarl\u0131 bir kurumsal kimlik sunabilmek i\u00e7in gerekli kurallar ayr\u0131nt\u0131lar\u0131 ile belirtilmeli ve \u00f6l\u00e7\u00fc ve renklerinin standart hale getirilmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal Kimlik kavram\u0131, g\u00f6rsel-i\u015fitsel ileti\u015fim ba\u015fta olmak \u00fczere, \u00e7ok boyutlu bir imaj \u00e7al\u0131\u015fmas\u0131n\u0131 anlat\u0131r. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, kurumlar\u0131n tarihsel, k\u00fclt\u00fcrel,&#8230; <\/p>\n<div class=\"readmore\"><a href=\"https:\/\/www.tacettintatliagiz.com\/2024\/kurumsal-kimlik-olusturma\/\" class=\"lnk\">Read more<\/a><\/div>\n","protected":false},"author":1,"featured_media":2520,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2756","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/pages\/2756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/comments?post=2756"}],"version-history":[{"count":1,"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/pages\/2756\/revisions"}],"predecessor-version":[{"id":2757,"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/pages\/2756\/revisions\/2757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/media\/2520"}],"wp:attachment":[{"href":"https:\/\/www.tacettintatliagiz.com\/2024\/wp-json\/wp\/v2\/media?parent=2756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}